There is no simple answer to this question. For different people and in different contexts it may mean different things. There is an excellent book by Jim Collins called "Good to Great" that explores this topic.
But here is my take on it.
The stand out attribute that separates the good from the great is consistency. It doesn't matter what the context is. Here are some diverse examples:
- Warren Buffett the CEO of Berkshire Hathaway - Anyone can pick stocks and can make good investments. His consistency in applying his investment evaluation principles makes him great.
- Apple, the company known for it's breakthrough innovations - There are many companies that innovate with one product and maintain leadership. Game changing innovations and raising the bar for it's competition through innovation consistently is what makes Apple great.
- Sachin Tendulkar one of the greatest cricketer in the history of the game - He is widely regarded as one of the best batsmen the world has ever seen. But what separates him from other good player is his ability to consistency influence the game through his great sense of the game. Michael Jordon, Roger Federer and Tiger Woods are few others in that league.
- Foreign Affair - This is a small Santa Clara business that specializes in Honda, Acura, Toyota and Lexus service. The consistency in honesty and customer delight in their service separates them from the rest.
If you can do something well then doing it consistently is the road to greatness.
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